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Extra info for Africa can compete!: export opportunities and challenges in garments and home products in the European market, Parts 63-300
Introduction 5 2. European Market Opportunities for African Manufacturers 8 The European Market for Selected Manufactured Goods 8 A Trend Toward Handmade Ethnic, Authentic and Natural Home Products 9 Standard Garments and Textiles 11 National Markets for Clothing and Home Products in Germany, the United Kingdom and France 14 3. Terms of Entry Governing African Manufactured Exports to Europe 33 Informational Barriers to Entry: A Lack of Clear Information on Preferential Trade Regimes Reduces Their Effectiveness 33 The Fourth Lomé Convention 34 European Union- Generalized System of Preferences 35 Garments 38 Summary 42 4.
Consumers are spurning ornate housewares in favor of more basic products. The growth of non-traditional families, due to rising divorce rates and greater participation by women in the labor force, has also contributed to this trend since fewer households engage in formal entertaining. Hand-crafted goods from developing countries are well-suited to this changing market because they combine the quality of individual craftsmanship and unique style with a relatively low price. Value for Money, which is Necessary to Attract Older European Consumers.
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