By Philippa Gamse
This booklet was once created for company vendors, executives and bosses, institutions and nonprofit companies who are looking to comprehend what it takes to create and maintain a winning internet presence. It presents a quick, yet thought-provoking learn that gives a 30,000ft "hawk-eye" standpoint, in addition to drilling down into the various diversified concerns for a good site and social media presence.
The forty two ideas are in line with Philippa's 15plus years of consulting adventure and examine into what works at a realistic point, and are illustrated with real-life principles and case experiences from her consumers, colleagues and over thirty contributing specialists.
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Extra resources for 42 Rules for a Web Presence That Wins. Essential Business Strategy for Website and Social Media Success
Part I Management-Level Issues Your web presence should support and grow your business as fully as possible. This section offers some considerations around your overall business model and governance structure, which should be addressed before diving into details of strategy, design, and tactics. ” Like it or not, your web presence plays a key role in your organization. Your customers and prospects, Board members, employees (current and future), volunteers, bankers, insurers, investors, vendors and sponsors all look to your website and your social media presence for information, resources, and community.
Web technology offers operational efficiencies for your business which go far beyond marketing your traditional products and services. These can include customer support on a 24/7 basis, human resource applications, sharing of internal documents and other materials with appropriate personnel and clients, project management, and sales of revenue-generating e-books and white papers. This range of possibilities presents new and unique challenges in budget and management terms. Instead of fitting conveniently into a “box” within one department of your organization, the web impacts your entire business.
In fact, a question on this very issue was posted in an association management discussion as I was drafting this rule. It read: “Are there any industry standards for open and click-through rates for email and electronic newsletters? ” I’m always cautious about setting too much store by evaluating your results against those of other organizations. You can obtain data from your peers if they’re willing to offer it, or from sources such as Compete, Inc. or Google Trends, and this information can certainly be useful in giving you an overall, generic picture.